Privacy Policy

Effective Date: [May 28, 2026]

This Privacy Policy explains how Highheelher (“we”, “us” or “our”) collects, uses, discloses and protects the personal information of users (“you” or “users”) who visit and use our website www.highheelher.com (the “Site”) and related services operated on Shoplazza platform. By accessing, browsing or using our Site and services, you acknowledge that you have read, understood and agree to be bound by this Privacy Policy.

1. Information We Collect

1.1 Personal Information You Voluntarily Provide

We collect personal data you actively submit when using our services, including but not limited to:
  • Account information: username, email address, password, phone number, delivery address, billing address when you register an account.
  • Order information: recipient name, contact number, shipping address, payment details, order records and product preferences when you place orders on our Site.
  • Communication content: messages, feedback, inquiries or other content you send to us via online customer service, email or comment sections.
  • Marketing preferences: your choices on receiving promotional emails, SMS and marketing notifications.

1.2 Automatically Collected Information

When you browse our Site, we and our authorized service providers may automatically collect technical data through cookies, web beacons and other tracking technologies:
  • Device information: device model, operating system, browser type and version, unique device identifier.
  • Access data: IP address, access time, pages you view, click records, stay duration, entry and exit pages.
  • Location information: general geographic location (country/region/city) inferred from your IP address.

2. How We Use Your Information

We use the collected information for the following legitimate purposes:
  1. To create, manage and maintain your user account, verify your identity and ensure normal login access.
  2. To process, fulfill and track your orders, arrange product delivery, handle after-sales service, returns and refunds.
  3. To respond to your consultations, feedback and requests, and provide timely customer support.
  4. To optimize website operation, improve product display, service quality and user browsing experience.
  5. To send you order updates, service reminders, and promotional information (you may opt out of marketing messages at any time).
  6. To prevent fraud, illegal transactions, unauthorized access and protect the security of our Site, users and property.
  7. To comply with applicable laws, regulations and legal obligations.

3. Sharing and Disclosure of Your Information

We will not sell, rent or trade your personal information to third parties for commercial purposes without your explicit consent. We may share your information only in the following circumstances:
  1. Service Providers: We may share necessary information with trusted third-party service providers who assist us in operating the Site, conducting business and serving you, including logistics and delivery companies, payment service providers, technical maintenance providers and Shoplazza platform operators. These parties are contractually required to keep your information confidential and use it only for designated services.
  2. Legal Requirements: We may disclose your information if required by laws, court orders, government regulatory requests, or to protect our legitimate rights, property and public safety.
  3. Business Transfer: In the event of merger, acquisition, asset transfer or business restructuring, user information may be transferred as part of the business assets, and we will ensure the continuity of privacy protection.
  4. With Your Consent: We will share your personal data when you have given us explicit permission.

4. Cookies and Similar Technologies

Our Site uses cookies to distinguish users, remember your preferences, record browsing habits and analyze website traffic.
  • You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some functions of the Site, such as keeping login status and personalized page display.
  • We do not use cookies to collect sensitive personal information without your authorization.

5. Data Security

We adopt industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, misuse, alteration, destruction or loss, including data encryption, access permission control and regular security inspection.
However, no network transmission or electronic storage method is absolutely secure. We cannot guarantee absolute security of information transmission on the Internet, and you use our services at your own reasonable risk.

6. Your Rights

In accordance with applicable data protection laws, you enjoy the following rights regarding your personal information:
  1. Access Right: You have the right to inquire and obtain a copy of your personal information stored by us.
  2. Correction Right: You can correct or update your inaccurate or incomplete personal information through your account settings or by contacting us.
  3. Deletion Right: You may request us to delete your personal information under legal conditions.
  4. Opt-out Right: You can unsubscribe from our marketing emails and messages at any time by following the unsubscribe link in the message or contacting us.
  5. Withdraw Consent: You may withdraw your previously given consent for data processing at any time.
To exercise the above rights, please contact us via the contact method stated below.

7. Third-Party Links

Our Site may contain links to third-party websites or platforms. This Privacy Policy only applies to www.highheelher.com. We have no control over the privacy policies and content of third-party websites. We recommend that you read the privacy policy of each third-party site you visit.

8. Minors Protection

Our products and services are mainly for adults. We do not intentionally collect personal information from minors under the age of 18. If you are a parent or guardian and find that your child has provided us with personal information without your consent, please contact us immediately, and we will delete relevant information as soon as possible.

9. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time in response to business adjustments, technical changes or legal requirements. We will post the revised version on this page and mark the new effective date. Your continued use of the Site after the update takes effect means you accept the revised policy.

10. Contact Us

If you have any questions, comments or requests about this Privacy Policy or our data processing practices, please contact us: